Focal Length for Portrait Photography - Zoom for Refined Pictures of People

         >>  Digital Photography Secrets Revealed <<

 

What is the best focal length for portrait photography? In other words, if you are using a zoom lens, what is the best zoom position for taking a picture of one or more persons? What's different between a close-up and a full-length portrait? Answers to these questions will let us make more refined images of the people we love to photograph.

In order to answer these questions we first must focus on what we want to do. Usually we want two things:
1) Reproduce the persons with no distortion.
2) Throw the background out of focus to avoid a distracting backdrop.

To fulfill point 1) we should avoid getting too close to our subject. So this in turn leads to the question: what is the correct distance from the subject? The answer is twofold, according to whether you want a close-up or rather a 3/4-length to full-length group portrait.

If you are making a close-up, a short telephoto is the best choice, let's say an 80mm lens. Such a lens offers normal perspective, while a standard 50mm lens would force the photographer to get too close to the subject thus altering the perspective (a phenomenon known as "foreshortening"). If foreshortening occurs, the closer parts of the subject's face (the nose, the chin) would appear greater than they are, and the opposite would happen to the back of his or her head. Or, in case of a large group, the faces of the people in front would appear much greater than those on the back. That's why, in case of a large group, an even longer lens than the 80mm would be better. If a 200mm is used for a close-up group portrait, the background will be completely out of focus, if this is what you desire, thus fulfilling the previous point 2). This is because the longer the focal length, the shallower the depth of field (even though this is rather improper). Be careful, however, to put all the faces in the same shallow plane of focus. Finally, avoid using extreme telephotos (300mm) because, again, perspective becomes distorted, with all subject's features appearing compressed. Moreover, keep in mind that the closer to the frame edges, the stronger the distortion. This is even more so for wide-angle lenses.

If you are making a 3/4-length or full-length group portrait, a standard 50mm lens is the optimum choice. This time you will be farther away from the subject and the aforementioned foreshortening will not take place. Unfortunately, with such a lens it will be impossible to separate the subject from the background, thus rendering difficult the fulfillment of requirement 2). The best you can do is using it with wide aperture, because this too helps reducing the depth of field. This recommendation holds true even when the photographer is forced to use a wide-angle lens to fit a big group into the frame and still maintaining a reasonable working distance.

Just in case you are using a compact digital or film camera with a zoom lens, if it has a 3x zoom, its focal length will be something like 35mm when completely zoomed out (wide-angle position) and 105mm when completely zoomed in (telephoto position). On the other hand, if you possess a 10x zoom lens it will be about 35-350mm. These equivalences will help you apply the recommendations of this article.

Andrea Ghilardelli runs an online photo retouching service. For more articles and to get your photographs transformed into something special, please visit his site: www.ilghila.com.

Free Stock Photography

         >>  Digital Photography Secrets Revealed <<

 

The term ?free? stock photographs does not mean that the photograph or images are free by default. Royalty free stock photography means a customer pays fees only once for a photograph. They don?t have to pay every time they need to use it. A free stock photograph can be used as many times and as long as the customer wishes. However, the copyright remains with the photographer who owns the photograph. When a customer buys free stock photograph, it is theirs to use, but they cannot sell it.

If a customer wants to use royalty free stock photographs on their website, they must make sure that their license permits the right of publication of the image. Many royalty free stock photographs are sold under the license for printing or electronic use only. These photographs are becoming more and more popular and are available on many websites and CD?s. The main drawback of free stock photographs is images can be purchased by anyone and used multiple times. A potential buyer has no way of knowing whether someone else is using the image.

Generally, fees for royalty free stock photographs depend on size and not on usage. A copyright holder can sell a photograph to anyone. However, is a customer is looking for a unique, one-of-a-kind image for a corporate campaign, etc., and then is wiser to hire a professional photographer? The difference between stock photographs and royalty free stock photographs is that a stock photograph can be used only once after licensing. If a customer wants to use it again, he needs another license. Royalty free stock photographs can be used many times over a long period of time.

Stock Photography provides detailed information on Stock Photography, Free Stock Photography, Digital Stock Photography, Nature Stock Photography and more. Stock Photography is affliated with Black and White Photographs

Make Money With Freelance Photography

         >>  Digital Photography Secrets Revealed <<

 

How can you get paid $50,000 a year to take pictures in your local area? Simple, companies such as banks and insurance companies have a vested interest in properties. They'll pay you to document the condition of the property by simply photographing and describing the condition. It isn't economical for insurance companies to have a paid representative in every geographic location, so they contract this photography work to people like you. Even those with no prior photography experience! Because the pictures you take are used for general documentation and are not placed in magazines just a basic inexpensive camera will do.

Why are companies willing to pay from $15 to $100 for each simple photography assignment? Think about it this way. If the company doesn't pay you $100 dollars to drive down the road, take a picture, and fill out a form, they'd have to pay hundreds of dollars to fly a representative to your neighborhood just for 15 to 30 minutes of work. These companies would rather just pay you instead. So why not start working towards your financial independence through home based career in photogaphy?
Click Here To Earn $50,000/Year Or More Taking Pictures.

Alex Dupris Maintains www.GetPaidToWorld.com, a site dedicated to helping people make money online without getting scammed.

Digital Photography Terms That You Should Understand And Know

         >>  Digital Photography Secrets Revealed <<

 

Digital photography brings with it a whole new set of terms and abbreviations that requires getting used to if you've been using film cameras in the past. Many of the terms are totally unique to digital cameras and photography, and if you don't understand them there is a good chance that you won't be able to get the equipment that you really need for taking digital photographs. So let's review some of the most important digital photography terms to help you understand them.

* Pixel - everything in digital photography actually begins with the pixel. Simply put, it is the very smallest part of a digitized image. You can think of it as a.dot that when combined with lots of other dots around it, makes up an entire photo image

* Resolution - this usually has to do with the total number of pixels in a photograph, and the higher the resolution, generally the sharper and better quality the picture is.

* Megapixel - this simply stands for one million pixels. The more pixels that make up a photograph, the higher the resolution and better quality the image will be. So a digital camera that takes a one megapixel image will usually not have anywhere near the image quality of a camera that takes a four or five megapixel image. And the differences become even greater when the photograph is enlarged.

* DPI - this stands for dots per inch and often applies to printers or monitors. For instance, most laser printers have a resolution of around 300 dpi, whereas most monitors display only 72 dpi. Photo quality inkjet printers usually come in at least 1200 dpi.

* Megabyte - this stands for an amount of computer memory that is somewhere around one million bytes of file storage.

* JPEG - this acronym stands for Joint Photographic Experts Group and is now a recognized format for the storage of images is in most digital cameras.The JPEG format allows for quite a bit of image and file compression, making files that are in this format much easier to display on the internet and send to others by e-mail. However, the kind of image compression that is used by the JPEG format can also cause some loss of image quality and so is not suitable for high quality prints.

* Memory card - all digital cameras have to store the digital files on some kind of removable media, and most often it involves the use of a small memory card. These cards come in various sizes depending on how much storage space they have available. A few digital cameras are also able to store files directly on CDs instead.

* LCD - this stands for Liquid Crystal Display, and these are usually found on most digital cameras to help the photographer preview the scene before taking the photograph, and then review that image later on after the photo was taken.

These are the digital photography terms that are most commonly used today, and understanding them will help you better select and use the digital equipment that you buy.

You can find a digital photography tutorial and the digital photography basics by visiting our Digital Photography website.

Digital Or Film Photography

         >>  Digital Photography Secrets Revealed <<

 

The popularity of digital cameras may have enjoyed amazing increase but film has still an important part to play in photography and will continue to be important for some time, a few years at the least. Film has many advantages that photographers continue to recognize. Major players in the production of film like Kodak is still putting into it millions though experts all agree that digital film will reign supreme in the near future. These are the reasons though why some photographers prefer film over digital:

1) Facilities and Investment

Ordinary people, not only photographers, have invested considerably in photographic equipments that use film. Cameras and lenses still have capabilities that digital photography cannot match. Compared with a high-end professional 35mm camera, a digital camera still lacks facilities that only the traditional camera can provide. A photographer who decides to switch to digital may find himself spending big especially if his lenses, flashes and other accessories are not compatible with a new digital system.

2) Wide Angle

The absence of extreme wide-angle lenses and a slow start-up time are two of the most disadvantages of even the best digital cameras. 35mm cameras modifies to digital bodies usually employ a CCD image sensor that is smaller, usually around 245mm x 16mm) as opposed to the 36mm x 24mm x 35mm film that results to a narrow angle. Photographers who are fans of wide angles may find the traditional 35mm more of their liking.

3) Action

Film cameras also offer an advantage during fast-changing and unpredictable photography scenarios. Unlike digital camera that uses batteries than can ran out in the most unexpected time, a 35mm camera can be easily switched on and ready for use whenever you need take a shot. Moreover, digital cameras usually take several seconds before you can use it which obviously is a disadvantage for photographers who wants to capture actions which can't be repeated anymore.

4) Tough Conditions

Film cameras are also sturdier equipments than their digital counterparts and can withstand harsh conditions that photography may demand in the line of work. Count on film to be more reliable than digital especially when your are working in a not-so-good weather conditions.

5) Comparing Costs

When it comes to cost, film and digital advantages and disadvantages vary considerably depending on the usage. A photographer with a film budget amounting to thousands of dollars in one year may find digital camera more practical. But if you are not a busy photographer, your income may not defray the cost of going digital

Michael Colucci is a technical writer for Photography Tips and Digital Camera Reviews - Free sites that offer photography tips and camera reviews.

Web Cam Astrophotography

         >>  Digital Photography Secrets Revealed <<

 

Web cams have changed amateur astrophotography profoundly. You can now have a CCD for a fraction of the cost. Web cams can take awesome planetary and lunar astrophotos right out of the box. You can use the capture software that comes with the cam for capturing your shots and then use freeware to process the results. Can't get much cheaper than that. Of course for better results it is you should use specialized software, but that is available on the cheap as well.

And if you are a do-it-yourselfer, web cams can also be adapted to take long exposure astrophotos, pretty cool right? Plus there are ready to go, web cam based planetary imagers now available from Celestron, Meade and, Orion. Meade and Orion also have imagers for long exposure, deep-sky imaging. All these include software. They are however more expensive. If you already have a web cam great, you only need some software which can be downloaded for free, and an adaptor to connect the web cam to your telescope. If you don't own one the following cams have proven to be good for astrophotography and good deals can be found on eBay for example.

-ToUcam Pro by Philips PCVC740K or PCVC840K ToUcam PRO II. I have both of these. I am leaving the new one as a dedicated planetary imager and adapting the PCV740K for long exposure astrophotography.

-Vesta pro also by Philips. I haven't personally used this web cam but others have with great success. It can also be adapted for long exposures.

-Quickcam pro by Logitech. I used to have one of these, but I prefer the ToUcam. It does a good job though and can also be modified for long exposures.

-There are other web cams which are good for astrophotography but these three are the only ones I have experience with.

Now for the adaptor to connect the web cam to your telescope. I use a Mogg adaptor, made by, surprise Mr. Steve Mogg. More information and purchasing can be found at: Mogg web cam adaptors For either ToUcam you will want the UWAT-F, for the Vesta Pro the UWAS-F, and for the Quickcam Pro the UWAL-F. He has adaptors for other astrophotography web cams as well.

Next you will need some software to make this all work. Good news it won't cost you a single penny. First you will need some capture software. K3CCDTools version 1 is absolutely free. It works very well to capture astrophotos with web cams. I use version 3 which costs $45.00 because I use some of the other features it offers but you won't need that for basic planetary work (yet). You can download it at: K3CCDTools web cam astrophotography capture software.

To get really nice detail in your shots you will need to combine (stack) multiple images. A really nice piece of software is called RegiStax. It is also freeware. You can download a copy at: RegiStax.

The next article in this series will be on setting up your web cam and software, capturing your first image during daylight, then getting your first astrophoto (the moon).

Carl Gilbertson has been involved in amatuer astronomy for over 30 years and astrophotography for over twenty-five years. Learn more at his site: Web Cam Astrophotography

Filters For Landscape Photography.

         >>  Digital Photography Secrets Revealed <<

 

It's time to spice up your landscape photography with filters.

Filters are used in photography to bring back an image to the way our eyes have perceived the original scene. Some times it's not possible for our cameras to record an exact scene - so we have to rely on the manufacturers of camera products.

Filters also help us to create mood in our images and bring out the best in a scene. A small selection of filters is well worth packing when heading off for a trip. They don't take up too much space and will definitely add a bit of spice to your images.

Filters work by being placed in front of your camera lens. You can also place several filters in front of your camera at any given time.

Lets take a look at the most important ones to use.

Neutral Density Filters (ND): Neutral Density filters will certainly help you with tough exposures. These filters work by cutting down the light that reaches your lens. These filters come in a variety of strengths with the most popular being 0.3, 0.6 and 0.9 - these filters will help with exposure without affecting colour.

One half of these filters is dark and the other is completely clear. They basically work by reducing brightness. The different numbers stand for the amount of brightness they reduce - 0.3 ND reduces light by one stop - 0.6 reduces light by 2 stops - 0.9 reduces light by three stops.

Lets say you arrive at a high contrast scene, - you take a light reading of the sky and get an exposure reading of F/22 at 1/8 second; you take a reading from the ground in front of you and get a reading of F/22 at 1 second. This is a difference of three stops of light. You need to reduce the brightness of the sky. By using the 0.9 ND you will reduce the light in the sky by three stops without affecting the light hitting the ground in front of you.

Polarizing Filters: A polarizing filter should be top of the list - a polarizing filter can be used with colour or black and white and is probably the most important filter on the market today. The polarizing filter will also darken the blue sky to give it a strong rich colour. It will make mist stand out and can be also used to give fast flowing water a misty effect. This filter is most effective with side lighting.

Warm-up filters: In overcast conditions, don't put your camera away. This is an ideal time for you to switch your attention to landscape detail. On an overcast day images often appear cold and dull. Try using a warm-up filter. These filters will remove the dull effect that you get shooting without the sun.

The 81-series are the best choice and will give your images an extra bit of life. An 81A warm-up filter is ideal to use in adding extra warmth to low light images.

Filters for B/W photography: Just because you use black and white film it doesn't mean that you can't use filters - there are several filters for B/W photography. The polarizing filter is one of the few filters that work for B/W and colour photography. It will help to darken shades of grey in your final print.

The red filter is one of the most popular. This filter will darken the sky giving your image more impact. The most common red filter is the number 25. Filters for B/W work by transmitting light of its own colour, and holds back light of the other colours.

There's a large amount of filters available; these are the most important filters for landscape photography. There are also several filters on the market today that will do very little for your photography. Colour graduated filters should be left at home or placed in the bin - colour graduated filters work by creating un-natural colours, destroying your final print.

TJ Tierney. Award winning Irish Landscape photographer. If you are looking for more photo tips visit http://www.goldenirishlight.com/photographytips.html To view some of his images visit his on line gallery @ http://www.goldenirishlight.com

Equipment needed for bird photography

         >>  Digital Photography Secrets Revealed <<

 

The nice thing about bird photography is that it can happen anywhere on our beautiful globe. The not so nice thing is that birds are small or shy, and you need to be able to get close enough with your equipment. In this article, we will be looking at the ideal equipment for bird photography. We will also be having a quick look at how to use this equipment.

Camera body

We live in the world of digital photography, and therefore we will only be discussing digital camera bodies. I am also a really big Canon fan, so I will talk Canon, and you can translate it to other manufacturers if you need to.

You will need a decent camera body that allows you to set continuous focus while shooting images in the raw image quality. The cheapest body allowing you to do this is the Canon EOS 20D. However, it is not really cheap. The reason for it being not too affordable is that it is actually a very good all-round camera body for the serious amateur or professional. You cannot go wrong with this body...

Lenses

A lot of amateurs think that a really decent long zoom lens will solve all their problems. I have been there guys, and it does not. Do what the professionals do and get that long prime lens.

I used the Canon EF 100-400mm f/4.5-5.6L IS USM for a long time, and my results were decent but not good enough. It is not the sharpest lens. If you need to use a zoom rather stick with the Canon EF 70-200mm f/2.8L IS USM. It is pin sharp.

I now use the Canon EF 500mm f/4L IS USM and it is the best thing that could have happened to my photography. It is very sharp and very fast at the same time. A bit heavy at times, but I need the exercise! With this lens I mostly use a Canon Extender 1.4x II for an effective focal length of 1 120 mm with autofocus! That is plenty for any bird, and I cannot imagine getting a lot of good bird photographs with anything shorter.

By the way, do not use manual focus. Today's cameras were not built for manual focus as the viewfinders are small and do not allow you to see enough detail to manual focus effectively.

Photographing flying birds

Okay, now you have all the equipment and you are heading into the field to get that award winning photograph of a flying bird. You have to have enough light entering your lens for a fast enough shutter speed to freeze the action. You also want your camera to focus where the bird is in that split second you are going to give it before firing away. So what do you do...?

Set you camera to an ISO speed of 400. In sunshine this ought to be fast enough. The reason for not using ISO 100 or 200 is that you are photographing action and you do not want anything to blur.

You must also make sure your lens is open at its maximum aperture. A Canon EF 500mm f/4L IS USM lens coupled with a Canon Extender 1.4x II gives a maximum aperture of 5.6, and this is what I use when photographing flying birds.

Also ensure your camera is set to continuous autofocus. Canon calls this setting AI Servo focus. This is crucial and the main reason why I am not a fan of camera bodies like the Canon EOS 350D. They do not allow you to use this focus with raw images... Thanks Canon!

I also set my image stabilizer to Mode 2 for photographing moving subjects, to avoid it actually working against that sharp photo rather than for it...

Now all that is left is moving that heavy lens around while the birds are flying past. Happy shooting!

Conclusion

We professionals have a way of sometime making it sound like you do not need good equipment to be a good photographer. That is utter non-sense. Get yourself decent equipment and you will see why the pros get the shot and you don't.

The other thing that makes the professionals so much better than the average amateur is patience. Go and sit somewhere where there are birds, forcing yourself not to move for three hours, and you will get the magic shots. Your patience will be rewarded.

Dries Cronje is a freelance nature photographer operating in Southern Africa. He has a passion for teaching and has dedicated one of his sites, http://www.africa-nature-photography.com, purely to helping his fellow nature photographers.

Wedding Photography That Will Last A Lifetime

         >>  Digital Photography Secrets Revealed <<

 

Having pictures that you can look at in the years that follow your wedding is just one of the things that you want to invest your money in. But if you?re on a constricted budget, then there are also options for you.

Things to consider

One of the main things to consider when it comes to photography is what you want from your pictures. Do you want pictures of your while family or mainly of the two of you? If it a larger wedding or is a more private celebration?

You and your soon-to-be spouse should sit down and list all of the pictures that you would like to have in your wedding album?that is, poses for pictures. With this list, you?ll be able to see if you should invest in a professional or consider other options.

Where do you want your pictures taken? Some couples like to have outdoor shots, so they will need to find a photographer that does that as part of their services. The length of time you would like the photographer to be at the wedding will also factor into the price.

Look at photographer samples to see if your styles match. If they don?t, the photographer may recommend someone else. They want you to have good pictures, even if it?s not with them.

When you?re on a budget

If you?re nervous about spending a lot of money on your photographer, but still want a lot of pictures?you?re in luck. With the new and improved digital cameras, you have a better shot (no pun intended) to get great pictures.

Have a good friend (who isn?t in the wedding party) volunteer to take the pictures. Since digital cameras show you what the picture looks like instantly, you can take as many as you need in order to get it just right. And the quality is just as good as many professional photographers.

Another way to get a lot of chances for good pictures is to place disposable cameras at every table. People love to take pictures of other people, so you?ll get a lot of candid shots of your relatives and friends. Plus, the quality is pretty good, so you?re not wasting your money at all.

It doesn?t matter who takes your pictures as long as you get the ones that you want. If you want to have someone else do it, then invest in the professional. But for the budget conscious, having a friend or relative take charge is just as good.

Amy Spade is an expert on planning weddings, and she has written an amazing totally free minicourse on how to make sure that you have the day of your dreams, and avoid wedding day disaster! Get the free course "Your Special Day from Start to Finish" now at at http://www.weddingdata.com

Photography 101 Part 2Kelly Paal

         >>  Digital Photography Secrets Revealed <<

 

Part 2
Basic Composition

Now that you are beginning to understand how your camera works you can begin to understand basic composition. I know that many people that Ive talked to think that photography is just pointing your camera and taking a photo but its more than that. After you understand how your equipment works you can begin to get into the real art of photography and that art is called composition.
Basic principles:
1. Use all of your available space. Fill the image with the image. If the reason that your taking the photo is your daughters beautiful face then get closer. If youre taking an image of the breathtaking valley before you. Fill the frame with the valley. Keep distractions out of the frame. Theyre called distractions for a reason.
2. Look at the forms in your image. You almost have to look at the people or the landscape before you in their simplistic geographic forms. A good way to learn form is to practice taking photos of still life objects, that you can arrange into pleasing forms. A good photo is always a beautiful arrangement of form. Whether its the beauty of a womans face, her features being forms, or a wonderful landscape, trees, rocks, and hills being forms.
3. Line or direction, motion. The direction of the forms in your photos is very important. Never have action or motion moving outside of your image. It will direct the eye away from your image. Diagonal motion lines are good, curves and s curves are better. The last two is probably way landscape photography is so popular nature is full of curves. Also never put a horizon line in the center of your frame.
4. Contrast, the difference between black and white. Now it is possible to have a beautiful photo with little contrast if that is your intention, this works best with color. But a lot of shots, some really beautiful shots have a nice balance of black, white, and grays. This can be manipulated for artistic purpose of course, but in the beginning you want to focus on trying to take shots with equal amounts of black, white, and shades of gray. (Shoot a roll of B&W film to really learn this principle.)
5. Color, you may have to familiarize yourself with the color wheel. (See my article Graphic Design Using Color for more information its for graphic design but the first couple of paragraphs talk about basic color theory) Whether youre shooting nature or setting up your own shots in a studio you need to know what colors go together and why. Many of us have an instinct as to what looks good. When in doubt follow your instincts. Start out by taking shots of things that you think have pretty or beautiful colors. Show the photos to others and see if they agree. Photographers learn not only what they think is beautiful but what is universally beautiful as well.
Now the hard part practice all these principles at the same time. Its not easy! Now you really know why photographers take years to really learn their craft.
This weeks assignment: Lets break this down into four assignments. Youll need four rolls of film. Roll one, fill your available space. Shoot pictures of whatever you like, but get closer. Eliminate distractions from your image. Keep the focus of your image on whatever it was that made you want to take that photo. Roll two, forms. Heres an old stand by that I did in college. Get out an assortment of vegtables and fruit from your kitchen. Put a sheet down on your table, no distractions, shoot an entire roll of the veggies and fruit making sure that your rearrange with each shot. Make sure you study your results and see which forms looked best. Roll three, Contrast, you can do this in B&W film if you want to. Take a shot of the flower in your garden in the early morning, afternoon, and sunset. Shoot some portraits at the same times, by candlelight too. When you see the results you will be surprised. Roll four, color. Use the vegtables again, this time paying attention to the colors. If you can tell me why a red tomato looks best on a green bed of lettuce or the orange sunset with the purple clouds is so captivating then youve figured out some of color theory.
If you have some specific questions please visit my Photography Forum at: http://kellypaalphotography.com/v-web/bulletin/bb/index.php and post your question there.

Kelly Paal is a Freelance Nature and Landscape Photographer, exhibiting nationally and internationally. Recently she started her own business Kelly Paal Photography (www.kellypaalphotography.com). She has an educational background in photography, business, and commercial art. She enjoys applying graphic design and photography principles to her web design.

Start Your Own Photography Business from Home

         >>  Digital Photography Secrets Revealed <<

 

Anyone with the right camera equipment, and the necessary skills can set up a home business, marketing photography. You need only to convert a room of your house into an office, and then you can work immediately.

With modern technology in the form of SLR digital cameras, you do not even need the room for a dark room. You need only to have a personal computer and a photo-editing program. The standard is Adobe Photoshop.

It is not necessary to clutter yourself with equipment you do not need. You can hire equipment on and when you need it basis. You have the freedom to work part time for a while until you can devote yourself full time to photography. All you need to be is a serious photographer. There are two types of photographers that makes their living from photography, the serious photographer and the very serious photographer. You can always bookmark this link and then you can quickly access just about all you'll ever need from here.

Whilst the technical skills needed to make a successful photographer have never been easier, other aspects have changed the business. The market for photographs of virtually every type has widened, the world seems to have an insatiable appetite for photographs. However the price has fallen as the marketing net has broadened. Photographers are needed in many more fields. For instance many people use car web sites, they simply did not exist ten years ago, and they sell their products as a result of photography. Cameras used by scuba divers are now an excellent quality, and whilst they are initially expensive, they have forged a new market. People celebrate special occasions more with photography, than they did years ago. The travel and advertising markets have a greater need for landscape, travel and nature shots.

It is now easier than ever to turn your dream into reality and create a worthwhile business out of an engrossing hobby. However in todays modern world there is more to it than simply pointing a camera, and shooting a picture. You need to be aware of marketing techniques, and here marketing simply means transferring ownership of a product, in this case an image from a buyer to seller. You also need to be aware of any local gaps in the market in your local area. You should also try to be on top of your competitors prices, to undercut an existing photographer is one choice, but to neglect to value your skills and not charge enough to cover your overheads is another matter entirely. Remember this, its an important point.

Use your skills to the best advantage of the business and define what you want from it. Writing a business plan helps to keep you focused on the areas you specifically want to exploit. A business plan helps you to define your goals and strategies, it will be changed and updated, but it will help you, to keep things in perspective. You can then refer back to it when things become confusing or complicated. Everyones business plan will be different, as every objective will be different, but there are certain common factors that make up a good business plan which will help your business grow. It allows you to develop a professional attitude to your business, which not only helps you to increase your earnings, but also help you to finance your business.

For the photographer it should include, your business name, or your own, with full details of the proposed location of the business, a copy of your logo, as well as details of your copyright notices. What is the form of your proposed business (sole ownership, partnership, Limited Liability Company or Corporation). This should be followed by a table of contents, which focuses on a logical order. There are resources that will give you further details on such as profitable-photography.com

Included after this should be the type of business you intend to pursue, in a fair amount of detail, and it should contain the services you intend to offer. This section should include any future gaols or avenues you would like to explore, stating your clear objectives. This is so you can check at a later date whether your objectives are on course, or if you have got sidetracked.

If you envisage at any time you may need financial help, then you should include your personal business history.

You should also state a clear and concise marketing plan that should demonstrate how your business will differentiate from the businesses of your competitors. You should be able to establish whom your customers will be, as well as where your market will be, as in wholesale or retail or a combination of both. You should also be able to determine how long this type of market will be available to yourself.

The next section should clearly define your opposition, as well as their strengths and weaknesses. This should include the ways you may be able to exploit any gaps in the market in the specific area where you live. A section should follow this on how you intend to market and promote your individual services.

A financial segment should be included as to how you intend to manage the day-to-day bills of the business. How you intend to price your services, and what factors influence this pricing structure, which includes a section on your competitors financial structures. This means a fair amount of detective work as well as homework. Get your friends to ask from quotes from the local competition. Or try an even more direct approach, tell your competitors that you intend to start a new business, and that you do not want to undercut them, as this reduces the cake for everyone. They may well offer to help you construct a pricing structure that ensures everyones livelihood. It is in their interests to help. Not everyone will be cooperative, but it may mean you can get a truer picture of the market factors that govern your area.

Make a list of all the equipment you will need in your first year, as well as how and where you intend to purchase. Note any difficulties that may arise in obtaining your supplies. Note whether the prices of your supplies have a seasonal fluctuation, that may help you influence you when to buy. You should make a note of any local licenses that will be necessary, as well as any zoning restrictions, that may restrict the growth of your business. Your neighbours may not be thrilled at a procession of customers to your door, check whether they can restrict your services. Make a study of all your business insurance requirements.

The final segment should be devoted to how you intend to finance the growth of your business, as well as isolating what your financial needs will be. This should include a projection on your future earnings, as well as an accurate assessment of your outgoings. This should be assessed on a monthly basis for the first year, and on an annual basis for the following three years. An important aspect of the financial statement is an assessment of the break-even point of your business, in other words the minimum you will have to take to pay your expenses.

The purpose of this documentation is to allow you to enunciate what the core elements of your business will be, in doing this it should help you to be able to quickly evaluate the success of your business objectives. If you are not clear on your objectives then you cannot possibly make a plan to bring about the success of those objectives.

Publisher & author: Roy Barker. Roy is the author of the popular ebook, Income from Photography - a downloadable ebook which guides the reader on how to start up and market a Profitable Photography business. It can be viewed at http://www.profitable-photography.com. Other related and reviewed services & research sources can be found at http://www.profitable-photography.com/html/117/ The information on this and adjoining pages may be reprinted and used on other sites providing all information remains unchanged and the article and all pages remain as they are found here in its current font size & image with all links in tact.

Income from Photography - a downloadable ebook which guides the reader on how to start up and market a Profitable Photography business. It can be viewed at http://www.profitable-photography.comOther related and reviewed services & research sources can be found at http://www.profitable-photography.com/html/117/